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Snake River Farms’ Magento Story

Upgraded Magento and Integrated ERP for eCommerce Growth.

Snake River Farms

Problem

Snake River Farms’ Magento-based website struggled with performance issues, persistent bugs, and lacked reliable integration with Microsoft Dynamics AX. These technical limitations directly impacted the customer experience.

Need

The team needed to upgrade Magento, resolve performance issues, and enable real-time data sync with Dynamics AX. Custom features and backend improvements were essential for scaling and managing multivendor operations.

Solutions

Folio3 upgraded the Magento platform, integrated it with Dynamics AX using a connector, and delivered performance enhancements, bug fixes, and long-term support for a coherent eCommerce ecosystem.

About

Snake River Farms

Snake River Farms, a premium beef brand, has been a trusted name in the cattle and meat industry since 1968. Based in the Northwest United States, they work closely with family-owned farms and ranches, managing every stage of the beef lifecycle, from ranch to table, to deliver exceptional quality meat. Their commitment to craftsmanship and consistency has made them a leading supplier of American Wagyu and dry-aged beef to top chefs and discerning consumers nationwide.

Understanding the Challenge

Disconnected Processes Held Back a Premium Brand

Legacy systems and rigid architecture made it difficult to move at the speed of business. Disconnected ERP, sluggish site performance, and limited customization held back operations, customer experience, and growth.

Key Challenges:

Magento Migration & Customization for a Flawless eCommerce Experience

Folio3 delivered a performance-tuned Magento solution, tightly integrated with Dynamics AX to unify operations, improve speed, and enhance scalability, backed by customizations and hands-on technical support.

Building the Solution

Key features and offerings included:

Deployed a connector to sync eCommerce operations with ERP for real-time order processing, inventory tracking, and financial management.

Upgraded Magento and server OS versions to improve site speed, and enhance customer navigation.

Implemented Magento features to support evolving business needs, from personalized shopping experiences to automated workflows.

Provided ongoing maintenance, bug fixes, and security updates to ensure uninterrupted operations.

Designed an eCommerce platform capable of handling increasing traffic and expanding product offerings.

Maximized Performance with Magento-ERP Sync

The integration of Magento with Dynamics AX boosted website speed, improved order management, and made fulfillment smoother. This resulted in a measurable increase in operational efficiency and customer satisfaction.

Faster, More Efficient eCommerce

The website's load time was reduced by 47%, leading to a noticeable improvement in user engagement and conversion rates.

Real-time synchronization between Magento and Dynamics AX cut order processing time and reduced inventory errors, resulting in a more reliable and accurate fulfillment process.

The new system increased order handling capacity, ensuring SnakeRiverFarms could grow without impacting site performance or operational processes.

With real-time data flowing between systems, the company improved sales forecasting and gained better visibility into inventory, which helped optimize product planning and customer engagement.

The Resulting Transformation

In the Words of Our Clients

Read what our clients say about their experiences and the difference our solutions have made for them.

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