Smooth eCommerce operations for Deliciously Ella are achieved by strongly integrating their Amazon Europe Seller Central account with Oracle NetSuite ERP.
Managing multi-marketplace operations across Amazon UK, France, and Germany manually was time-consuming for Deliciously Ella, leading to inefficiencies, data entry errors, and difficulty scaling operations effectively.
A seamless integration to automate order processing, customer data syncing, inventory updates, and payment reconciliation, ensuring accurate, real-time synchronization between Amazon Europe Seller Central and Oracle NetSuite ERP.
Folio3’s NetSuite Amazon Connector automated sales orders, customer records, inventory updates, payments, and shipping synchronization, enabling Deliciously Ella to streamline workflows, eliminate errors, and enhance multi-marketplace efficiency.
Deliciously Ella is a London-based food brand founded by Ella Mills, celebrated for its innovative and plant-based approach to healthy eating. Starting as a blog, Deliciously Ella has grown into a thriving business offering various plant-based food products, including snacks, meals, and pantry staples. With a strong commitment to sustainability, transparency, and wellness, the brand has become a household name that promotes healthier lifestyles and revolutionizes the plant-based food industry globally.
Businesses like Deliciously Ella face the daunting task of efficiently managing multiple sales channels and marketplaces. Manual processes can lead to inefficiencies, errors, and scalability issues. Here's a closer look at the challenges they encountered:
Key features and offerings included:
Deployed Folio3’s Amazon Connector, seamlessly syncing orders, inventory, customer data, and payments from Amazon to NetSuite.
Automatically synced sales orders and customer records between Amazon FBM and NetSuite, reducing manual data entry and ensuring real-time updates.
Enabled real-time syncing of inventory levels, product pricing, and stock availability across multiple warehouses in NetSuite to Amazon, ensuring accurate listings.
Simplified payment reconciliation by automatically syncing payment details, including item and shipping costs, from Amazon to NetSuite as order invoices.
Simplified fulfillment by syncing shipping status and tracking details from NetSuite to Amazon as soon as orders were shipped, enhancing customer satisfaction.
Enabled Deliciously Ella to manage their operations for multiple Amazon marketplaces (UK, France, and Germany) from a single, unified interface in NetSuite.
Folio3’s tailored Amazon-to-NetSuite integration significantly transformed Deliciously Ella, streamlining eCommerce operations, automating data syncing, and enabling growth across multiple European marketplaces. Through our solution, the following transformative outcomes were achieved:
Automated syncing of inventory, orders, and pricing from NetSuite to Amazon, enhanced order fulfillment accuracy, reduced stock discrepancies, and ensured products were always available for customers, improving overall inventory management.
Folio3’s solution centralized key workflows between Amazon and NetSuite, eliminating manual processes and reducing errors, leading to faster decision-making and enhanced operational efficiency across departments.
With automated data syncing across Amazon UK, France, and Germany, Deliciously Ella now manages all marketplaces from a single, unified platform, enabling smoother expansion and scalability as the business grows.
By centralizing all operations in NetSuite, Deliciously Ella gained access to powerful real-time analytics and reporting tools. This enabled informed decision-making on inventory, pricing, and sales strategies, ultimately fostering business growth.
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